Share ideas in Our Town survey

An idea was sparked this summer during, of all things, a budget meeting at Fairfield City Hall. It began with percentages and statistics (yawn) and ended with an anecdote about using a life-long dream of parachuting to stage a publicity stunt. Although it may have sounded silly at first, the presenter explained that the idea met all the state’s requirements for using hotel/motel funds, as it had the expectation of bringing tourists to town, while at the same time promoting the local hotel/motel industry. This story was followed by the statement that the state requires at least one-seventh of hotel/motel revenues collected by Texas cities to be spent on advertising and promotion – a requirement backed by research that shows, for every


<a href=""><span style="font-size:110%; font-family: calibri, arial, sans, sans-serif; color: rgb(0, 0, 0);">To read the entire story, please log in or subscribe to the digital edition.</span></a></div>

Rate this article: 
Average: 1 (1 vote)