Share ideas in Our Town survey

An idea was sparked this summer during, of all things, a budget meeting at Fairfield City Hall. It began with percentages and statistics (yawn) and ended with an anecdote about using a life-long dream of parachuting to stage a publicity stunt. Although it may have sounded silly at first, the presenter explained that the idea met all the state’s requirements for using hotel/motel funds, as it had the expectation of bringing tourists to town, while at the same time promoting the local hotel/motel industry. This story was followed by the statement that the state requires at least one-seventh of hotel/motel revenues collected by Texas cities to be spent on advertising and promotion – a requirement backed by research that shows, for every

 

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